BUILT BY A GYM OWNER, for gym owners.

I've been running Blackline Training for years — a real fitness business with real members, real overhead, and real problems with marketing. I spent tens of thousands on agencies that had beautiful decks and no results. They didn't understand the difference between a free-trial lead and a committed member.

So I built it myself. I taught myself Meta ads, wired up automations, tested AI tools, and eventually got Blackline to a place where the growth systems ran without me being on my phone all day. The floor became mine again.

Linea is the formalization of that work. I took everything that moved the needle at Blackline — the specific ad structures, the follow-up sequences, the AI phone setup, the storefront architecture — and productized it for other gym owners who shouldn't have to figure it out from scratch.

I'm not an agency person who picked fitness as a niche. I'm a gym operator who learned to build marketing systems because there was no one else I trusted to do it. That difference shows in everything we build.

I've been building Glide for years — a real fitness app startup with a real stack, real users, and real problems with marketing. I spent months working with solutions that had beautiful pitches and no traction. They didn't understand the difference between getting downloads and building something people actually stayed for.

So I figured it out myself. I taught myself Meta ads, wired up the automations, tested every growth tool I could find, and eventually got Glide to a place where the marketing systems ran without me losing my mind over it every day. The product became something worth showing.

Linea is the formalization of that work. I took everything that actually moved the needle at Glide — the ad structures, the landing page architecture, the follow-up systems, the storefront design — and productized it for other founders who shouldn't have to figure it out from scratch.

I'm not an agency person who picked startups as a niche. I'm a founder who learned to build marketing systems because there was no one else I trusted to do it. That difference shows in everything we build.