Built by a gym owner, for gym owners.

I've been running Blackline Training for years — a real fitness business with real members, real overhead, and real problems with marketing. I spent tens of thousands on agencies that had beautiful decks and no results. They didn't understand the difference between a free-trial lead and a committed member. They didn't know what a intro session looked like or why no-show rate matters.

So I built it myself. I taught myself Meta ads, wired up automations, tested AI tools, and eventually got Blackline to a place where the growth systems ran without me being on my phone all day. The floor became mine again.

Linea is the formalization of that work. I took everything that moved the needle at Blackline — the specific ad structures, the follow-up sequences, the AI phone setup, the storefront architecture — and productized it for other gym owners who shouldn't have to figure it out from scratch.

I'm not an agency person who picked fitness as a niche. I'm a gym operator who learned to build marketing systems because there was no one else I trusted to do it. That difference shows in everything we build.